Welcome to Haywire, where we fix the chaos.

Computer with Lookbook Loaded on website with Haywire Logo in office setting

Steady your digital drift
with real-world reach.

Haywire Consulting empowers independent furniture reps, manufacturers, and small businesses to command attention in a crowded digital landscape. We bridge the gap between representing a portfolio and securing the specification through high-intent digital marketing—transforming your web and social presence into an authoritative engine that makes it effortless for the A&D community to discover, validate, and specify your brands.

How We Work
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Our consulting services include:

Commercia Interiors Color Selection

Contract Furniture Consulting

  • Your lookbooks are more than just catalogs—they’re dynamic, visually compelling presentations that leave a lasting impression on clients and designers, helping to drive engagement, brand loyalty, and sales.

  • Collaborate with Architecture & Design (A&D) teams, furniture reps, and dealers to create detailed furniture, fixtures, and equipment (FF&E) specs for various projects.

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Digital Marketing SEO Analytics

Search Engine Optimization (SEO)

  • We conduct in-depth SEO audits to assess your current standing, identify opportunities, and provide actionable insights to enhance your search performance. By analyzing competitors, we help you stay ahead in your industry.

  • We identify the most relevant and high-impact keywords for your industry, ensuring your website ranks for the terms your audience is searching for. Our approach balances search volume, competition, and user intent to drive the best possible results.

  • From meta descriptions to header tags, we optimize every element of your site’s content to align with best SEO practices. This includes improving internal linking structures, optimizing images, and ensuring your content is structured for both search engines and users.

  • Search engines prioritize valuable, well-structured content. We create and optimize blog posts, landing pages, and website copy that not only rank well but also engage your audience and drive conversions.

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Digital Marketing Website Design

Digital
Marketing

  • With an unwavering attention to detail, a mastery of various website platforms, and a commitment to evolving SEO standards, we are ready to cater to your individual needs with the highest level of technical precision and professional expertise.

  • Our social strategies are rooted in organic growth that fosters meaningful dialogues. Go beyond the ordinary with a customized social media strategy tailored to you and your work.

  • We optimize and secure your Google Business Profile to dominate local search and keep your brand front and center. By acting as a digital firewall and managing reviews professionally, we help you own your customer relationships directly without relying on outside advertising or platforms.

  • Our marketing services are designed to help you craft powerful, engaging materials that elevate your brand and draw in new customers. With our support, you’ll be equipped to reach more potential clients, strengthen your brand presence, and drive measurable growth.

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  • Working with Laura at Haywire has been one of the best business decisions I have made. All of our social media and email campaigns are handled by Haywire with a minimal amount of direction. Her services also include logo designs and branded marketing materials. I would highly recommend Laura and Haywire for professional marketing services and invite anyone out there for a reference.


    Brian Bromber
    Principal
    Pinnacle Contract Solutions

  • I cannot recommend Haywire enough. We hired Haywire to help boost our aenemic marketing and we saw positive results within the first few months. Jon has been very responsive and intuitive when it came to marketing strategy and our social media posts were executed with deep insight and sensitivity. I'm looking to continue working with them!

    Nick Mehl
    Founder at Nanabode
    nanabode.com

  • Jonathan played a pivotal role in developing our social media footprint and executing strategies that significantly increased our online visibility and engagement.

    Sarah Lopez
    VP of Brand Communication
    Nusenda Credit Union

  • Jonathan designed a very user friendly and attractive site for our non-profit. He is a very experienced designer and was responsive to all our queries and requests. It was a pleasant process and we are so happy with final product. Thank you Jonathan!

    Laura Ratcliffe
    Director
    Zia Family Focus Center

  • Laura is a highly motivated and result driven professional with experience in all aspects of business strategies including sales, operational, and employee relations. She has an innate ability to cultivate new relationships and strengthen existing partnerships.

    Stephanie Wagner
    AVP Business Development
    Nusenda Credit Union

  • Jonathan was great to work with! He took what little information I had to share and he created a wonderful looking website. He did some things that I would have never thought of doing. If you are looking for a professional to create your website don't hesitate to contact him.

    Susan Hunnicutt
    Artist

  • Working with Jonathan I found him as a person with great knowledge and skill. He consistently went above and beyond expectations, demonstrating all the key qualities of professionalism.

    John Imah
    Social Media Analyst
    Samsung America

  • Jonathan is a dedicated to the work that he does and follows through on all his commitments. He is a professional and will work hard to make your program a success.

    Jenice Gharib
    Grants Program & Policy Director
    New Mexico Arts

  • Working with Jonathan was a pleasure. He consistently created high-quality work while demonstrating exceptional patience when things got challenging.

    Eric Harrison
    Director Of Media Relations
    Nusenda Credit Union

Clients

How We Work

Get in touch!

Contact us today to discuss your specific needs.